Gary from PJ Aiken was in process of rebranding the company based in Dorchester. PJ Aiken are independent financial advisers and Gary had recently taken the company over.
P J Aiken provides financial advice and has been in Dorchester for 40 years. It has a long standing client base and has grown organically from recommendations. They provide advice on pensions, investments, life insurance and estate planning for individuals and companies. So the logo needed to reflect the following;
- Personal service
- Trustworthy
- Dependable
- Approachable
As the business is based in Dorchester, and The Keep is a well known landmark within Dorset it was decided that the logo design would be based on a stylised version of this. The Keep is a military stronghold so works perfectly for a financial services company based in Dorchester.
